Posted to News on 11th Mar 2008, 10:43
Increasing demand for packaging machinery equipment
IMS Research forecasts that EMEA sales of packaging machinery equipment will increase to EUR13billion by 2012. Beverage packaging is expected to grow the fastest.
Senior analyst and report author Don Tait comments: "Retail packaging (including food, beverages and pharmaceutical) accounts for over three-quarters of the EMEA market for packaging machinery. With the beverage packaging machinery estimated to be worth EUR3.1 billion in EMEA in 2007, or 30 per cent of the total, the beverage equipment sector is predicted to grow at above average growth rates over the next five years.
"The shape of drinks containers has been evolving; for example, from rectangular cartons to rounded cans that would easily fit in the hand, to packages that can easily be resealed. Increasingly, consumer needs are influencing package design. This creates a demand for new machinery. Supermarkets are also demanding new packaging styles to differentiate themselves from their competitors, catch the consumer's attention and thus improve revenues.
"The market for packaging machinery is also growing as a result of increased consumption of certain beverages. Consumption of packaged water, fruit juice drinks and health drinks are forecast to increase markedly, growing at over 8 per cent a year. Single-serve beverages are also becoming increasingly popular for away-from-home consumption. Manufacturers need to produce more machinery with greater output speeds to accommodate the increased demand."
